In the fashion & lifestyle category, it operates Reliance Trends, Trends Women, Project Eve, Reliance Footprint, Reliance Jewels, and AJIO in addition to a large number of partner brand stores across the country. In the consumer electronics category Reliance Retail operates Reliance Digital, Reliance Digital Express Mini stores, and Jio stores, (iii) Serving the food and grocery category Reliance Retail operates Reliance Fresh, Reliance Smart, and Reliance Market stores. (ii) Reliance Retail has adopted a multi-prong strategy and operates a chain of neighborhood stores, supermarkets, wholesale cash & carry stores, specialty stores, and online stores and has democratized access to a variety of products and services across diverse segments for Indian consumers. It has in a short time forged strong and enduring bonds with millions of consumers by providing them an unlimited choice, outstanding value proposition, superior quality, and unmatched experience across all its stores.

(i) Reliance Retail is the retail initiative of the Reliance group and is central to consumer-facing businesses. Reliance Retail Limited had more than 12,200 stores on 31st Jan 2021 in India with an area of over 31 million square feet across almost all cities, with yearly revenue of over Rs. Its target is consumer goods, consumer durables, energy, travel services, Internet, entertainment and leisure, health and well-being products with educational products and services. Its retail outlets offer apparel and footwear, foods, groceries, lifestyle and home products, electronic goods, and farm implements and inputs. Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by their state-of-the-art technology and seamless supply-chain infrastructure. Reliance Retail serves over 100,000 customers every hour and has the patronage of more than 117 million registered customers. Reliance Retail Limited is a child company of Reliance Industries Limited which was Founded in 2006 & itвЂ™s the largest retailer in India in terms of revenue.

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